About Apex
Built by car people, for people who hate car shopping
We started Apex in 2011 because buying a used car shouldn't mean haggling in a portakabin. Fourteen years later, we're still run the same way: transparent pricing, honest advice, and cars we'd happily put our own families in.
Years trading
Cars sold last year
Showrooms
Customers who'd recommend us
Our values
What we actually stand for
Transparency first
Every price, every fee, every finance figure is shown upfront, with no last-minute surprises at the desk.
Quality over quantity
Every car passes our 200-point inspection before it reaches the forecourt. We'd rather sell fewer cars we're proud of.
No-pressure sales
Our advisors are paid to help you find the right car, not to hit a sales target that isn't yours.
Built on referrals
Over half our customers come from a friend or family recommendation, and that's the metric we care about most.
Leadership
The team behind Apex
Marcus Reid
Founder & Managing Director
Sofia Ahmed
Head of Customer Experience
Daniel Osei
Head of Finance
Chloe Bennett
Showroom Manager
Come and see us in person
Our showrooms are open seven days a week, no appointment needed.
Find Your Nearest Showroom